An insider look at pricey textbooks
Posted
Sep 04 2009, 03:00 PM
by
Karen Datko
Rating:
Wining and dining professors. Sales staff getaways at sexy locations. That's the life of a college textbook sales rep.
Who woulda thunk? That's part of the insider look at the textbook publishing business offered by David Weliver in a post at Money Under 30 called "Confessions of a textbook salesman." David used to be a textbook sales rep. "Students: I'm sorry," he said.
The cost of textbooks has become so ridiculously expensive that a national campaign has been launched at Make Textbooks Affordable, he said.
How do textbook publishers operate? David explains:
- New editions come out whether they contain vital new information or not. "Publishers release new editions every two years or so under the guise of presenting the most up-to-date information," David wrote. "In reality, every new edition makes the old book obsolete and forces students to pony up for new books."
- Publishers bundle new material, like workbooks or CDs, with the book, which allows them to use a new ISBN even though the book hasn't changed. Plus, they can charge more for the bundle.
- Sales reps are pushy. "Sales reps become best buddies with the professors that teach your classes (and choose your textbooks) by sending them loads of free books and buying them dinner and drinks," David wrote.
What's a student to do?
- Buy used. You may not need the latest edition. Look for tips here.
- Rent. Web sites like Chegg and BookRenter.com are making that possible, and now publisher Cengage Learning has followed suit. For more about that, check out this New York Times story.
- Sell your book back to the bookstore when you're done. Leah Ingram at Suddenly Frugal wrote about cost-saving measures like book buybacks and price matching by university bookstores.
- Look for online versions. Even publishers are considering this, David said.
- Share with friends. "I had multiple classes with several friends all four years of engineering school. Why do we all need the same book? I buy this one, you buy that one ...," reader Stu said at Money Under 30.
Eventually, maybe overpriced textbooks will become obsolete. "Vh" at Funny about Money, a textbook author herself, said, "The community college I'm teaching at is talking about switching to a 100% open-access system and eliminating textbooks altogether."
Related reading:
How not to spend $935 a year on textbooks
Another alternative to pricey textbooks: Buy overseas
Your 5-minute guide to college savings
College for half-price