On Cow Appreciation Day, eat free chicken
Posted
Jul 06 2009, 01:27 PM
by
Karen Datko
Rating:
Here's something every cow likely knows by now: You can show appreciation for our bovine friends by eating more chicken.
With a little effort, you can get chicken for free. In one of the most clever and fun promotions ever concocted by a fast-food chain, Chick-fil-A is offering a free combo meal to anyone "fully dressed" as a cow on Cow Appreciation Day.
The fifth observance of what Chick-fil-A calls this "unofficial yet nationally recognized holiday" is Friday, July 10.
What exactly does "fully dressed" mean?
To get the free combo meal -- breakfast, lunch or dinner -- you must appear at a Chick-fil-A dressed as a cow head to toe (hoof), black Holstein spots and all. (Never mind that Holsteins are a dairy cow, not the kind that ends up on your dinner plate. Sometimes it's the thought that counts.)
Those merely accessorized with a cow motif -- like a cow hat or cow scarf -- will qualify for a free entrée.
For details, go to CowAppreciationDay.com, where you'll find plenty of pointers for costumes.
Here's what else you can find at the Web site:
- A starter kit (.pdf file), including cutouts of a cow nose, spots and tail, plus a cow message board proclaiming "Eat Mor Chikin." (Cows can't spell.)
- Rules to enter the kids photo contest, which runs through Aug. 31. Submit a photo of your child dressed as a cow. How cute is that? You can see the current top 20 photos here. Make sure you get everyone you know to vote. The top prize includes free Chick-fil-A for a year, a $1,000 U.S. savings bond and a digital camera.
- Rules will be available soon for a Facebook photo contest for adults 18 and older that begins Friday, July 10.
Plenty of people have joined the herd, as it were. "Thousands of cow-clad customers visited Chick-fil-A restaurants across the country, including a herd of more than 2,000 from area summer camps, day cares and preschools in Columbus, Ga." DelawareOnline reported about last year's event.
Chick-fil-A says more than 1,450 restaurants are participating in the promotion this year. This chain is known for showing its fans some love. Those who are among the first 100 in line whenever a new Chick-fil-A store opens can get 52 coupons, good for a free chicken meal once a week for a year. People camp outside the night before a store opens.
Related reading:
How cheapskates do dinner
Camp out for a year's worth of chicken dinners?
Wallet vs. waist: Fast-food cost per calorie
The fast-food intervention
