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Common car dealer tricks

Posted Jul 06 2009, 07:43 AM by Karen Datko
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This post comes from J.D. Roth at partner blog Get Rich Slowly.

When I bought my used Mini Cooper in April, things didn't go exactly as I'd planned. Part of this was because I hadn't done enough research. But a lot of it was because the dealership had some tricks up its sleeve and I did not.

At Car and Driver, Jared Gall has compiled a list of car dealer tricks to watch for when buying a vehicle. He says the following are common practices:

  • Juggling the foursquare. The "foursquare" is the worksheet on which the salesperson jots down the terms of the deal. It's an easy way for her to manipulate one factor (purchase price, down payment, monthly payments, trade-in value) or another.
  • Profiting from rebates. Gall warns that salespeople often use the presence of a rebate to manipulate buyer psychology. Don't let that happen to you.
  • Inflating payments. The more you're willing to pay each month, the more room the salesperson has to work with. The article recommends ignoring the question of monthly payments until you've negotiated the price of the vehicle.
  • Fees and extras. "If it's anything he offers after you've negotiated your sales price, you don't need it and shouldn't pay for it."
  • Interest-rate bumping. Gall recommends shopping for your own financing before you shop for a vehicle. He also warns that "it is not uncommon for the dealership to secure financing for you at one APR but offer you a rate one percentage point higher -- and then pocket the difference." Be careful.
  • Altering the bill of sale. Some dealers will leave the contract open-ended. Don't allow this. Don't sign anything with blanks or undefined terms. Be sure the paperwork is complete before you leave the lot.

Gall says there are several other tricks that dealers use, though these are especially underhanded. "If a dealership pulls any of these stunts on you, it doesn't deserve your business," he writes.

  • Ransoming your check.
  • Eavesdropping.
  • Lying about your credit score.
  • Misplacing trade-in keys.

For more information on these tricks and how to cope with them, check out the full article at Car and Driver.

Remember: These folks play this game for a living. Even if you go into a deal armed with good information and knowledge of dealer tricks, you can still be manipulated. You're an amateur negotiator, and you're playing with professionals.

The dealer trick that got me isn't on Gall's list. When I went to look at my Mini Cooper, I was greeted by a young man who'd been on the job for only two weeks. After I test drove the car, we sat down to negotiate. I talked him down from $17,000 to $15,000 and was very pleased with myself. But then he fetched the "closer," whose sole task was to talk me up from that $15,000 number. I had essentially told the dealer how much I was willing to pay, and the closer was there to get me to pay more. And I did. I paid $15,600.

The young salesman did a follow-up call a week after I bought the car. He was doing a survey to ask me about my experience. I told him it was fine except that I didn't like dealing with the closer. I felt like I had been manipulated by him.

"Yeah," he said. "You shouldn't listen to him. He talks a lot, but he's full of (it). He wants to sell that car. You had more power in that situation than you think."

Lesson learned.

Related reading at Get Rich Slowly:

The inner workings of a car dealership (and how to use them to your advantage)

Shaking the new-car itch: A tale of priorities

My mini and the power of saving

Comments

 

I own my own business now but I sold cars in college. I understand very well how one person gets a different deal than someone else for the same car, its because that is what the customer is willing to pay.

In my business I have a price sheet, sometmes the client sees the price, likes the product and says ok. Other times they want a discount and I give it to them. In the end, its the customer who accepts the price, no matter what it is.

Hard Working Car Guy,

If you are treating your clients fair and honestly, you will be in business for a long time and own your own dealership someday, if you dont already.

I recently purchased a 08 Mazda 6 from Automax in OKC. The salesman refused to tell me the price of the car. He ask what I wanted my monthly payments to be, I made the mistake of saying $350. He tried to get me into the car for 72 months, saying that this was term! With the salesman, I negioated a price of $12,600 and terms of 48 months. When I went to sign the paperwork nothing was correct. They changed the price of the care to over $13,000, added a warranty, an a 58 month term. Wait this gets better! Two weeks later I receive a call from the finance office, when I had left the dealers ship, the car wasnt even financed! Long story short, they had to sell me the car for less that $12,000, no warranty and a 48 month note, $320 month payment. They tried to screw a girl and they were they ones who got screwed HA HA JERKOFFS!

Jim,

I agree and truth be told every time a dealer mistreats a customer it gives me a chance to make a happy customer. In the long run I will make it where others can only blame themselves for their bad practices. Best of luck to you Jim in what ever business you are in.

Warranties or not,

In the past I have purchased two warranties.  The first warranty was never used, so yes you could say money wasted.  However,  the second warranty  was money well spent on replacing the Transmission and the Boot and Hub Assembly.  So I'm 1 -1 for buying a extended warranty. This car is the first used car, that I have purchased without a warranty.  It's a gamble, only time will tell if I have made the right choice.

Lory in OKC,

The point I have been trying to make comes up again. Buy from a Franchise New Car dealer and if you don't want a new car buy one from the dealers used car dept. Their cars are backed by the manufacturer. Stay away from the AUTOMAX and CARMAX and CAR CONNECTION used car lots. You should buy Mazda from Mazda and even if you pay a few dollars more it will benefit you 10 times down the road.

Why do people complain when they purchase a service contract ( extended warranty) and never use it. You purchace car insurance and don't complain when you don't have the side ripped out in a parking lot.

Let's talk about the economy for a little bit. How did we get here? Answer: Mortgage companys. Talking about some shady practices and over charging. You can find more information about buying a car then any other product in the world. Try finding out what the cost of a t-shirt is when shopping at Walmart. I work for a publically traded auto dealer and have been in the business for 14 years and love what i do. The best part is seeing the smile on someones face when they sit in there new vehicle. I do agree that were was some bad practices in the past, however its like anything in this world some people can be trusted and some can not. everybody works hard for their money and deserves a good deal. The guy that went to 8 dealers had to be vey time consuming.

After reading "hard working guy", his meaning is well taken, but unfortunately many, many salespeople/dealerships before him, have set that table of untrust with the buying public. He is correct.....the car industry is the only industry where the "cost" prices are available to everyone and anyone....try that with the furniture, clothing, appliance or anything else. Also, to "been there, done that"....if you think buying a used car eliminates you from any unscrupulous antics....you are really dreaming, as that leaves many a door ajar for those unethical salespeople. In 22yrs. of being in the car industry......luckily, with hard work and being morally responsible I have a few thousand happy clients....we all cannot be put under the same blanket of dishonesty.

Last time I bought a car I saw a new trick and have heard that it's being a lot in my town now - The car sales rep agreed to one price, when I came back for the paper work, there had been a 'mistake' with the paper work and the manager came out to bump up the price.  I stuck my guns and got my price. (4,000 UNDER NADA/Kelly Blue Book Value) + a free 2 year extended full warrenty if I don't publically use the dealships name and go to the newspapers.

Other things to watch out for:

Warrenties are often marked up, I've seen finance managers up them as much as 7,000 dollars. (Hence the 'watching out for extras' warning) this also includes your floor mats, alarm systems, stereo upgrades, etc.

But folks - in the defense of car dealerships (and mortgage brokers) they do have to fully disclose. It's up to YOU to read, listen, and pay attention to what you are signing and do your research. Just like walking down the street - if you leave your wallet exposed and open, someone will take it.  No sob stories, you do have control, so take control. But do realize that unlike a grocery store where you're going to buy a loaf a bread every week, a car is only sold to you once every 3-15 years and they have to pay their expenses too. so you do have to allow them to make a profit. Also in defense of car dealerships, when you go to a retail/grocery store you are often paying 100% + market up from whole sale price, dealerships often make an average of 2-3k per car which is only 20-30% of a 10k car. Not so unreasonable when you look at it like that.

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