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Is great customer service too much to expect?

Posted Dec 02 2008, 01:47 PM by Karen Datko
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How do retailers develop and keep our loyalty, particularly when times are tough? Many say excellent customer service does the trick. Then why is it so difficult to find? Is it really more than we can hope for?

We were reminded about this by a post by "FMF" at Free Money Finance. His story about customer service involves Sears, but you could easily substitute the names of many other companies

In all fairness, we'll quickly point out that Sears eventually made it up to him, but not before FMF pressed his case. (Note to self: It pays to write a letter of complaint.)

We'll also add that FMF had a previous battle with Sears, which was finally resolved with a $500 gift card. That's where the new story starts.

He and his wife used their new gift card to buy a microwave at Sears. They were told they could get a credit if the item went on sale within 30 days. When a flier announced 20% off on "small appliances," they called repeatedly to see if microwaves were included, but no one answered the phone. But because one voice-mail option was the department for "small appliances like microwaves," they drove to the store to find out.

No dice, several managers said. The ad should have excluded microwaves, but didn't. If you call, they're too busy to answer the phone, they said.

FMF's follow-up letter to Sears included this point: "Obviously you can run your business however you like, but by having customer service as I've described above, I believe you're going to alienate people from shopping with Sears."

He got the 20% discount.

Did FMF go too far? Did he expect too much? Is it unreasonable to think that someone will answer the phone? You decide.

"Vh" at Funny about Money included FMF's post in the 86th Carnival of Money Stories, commenting, "Another Don Quixote tilts at the consumer (dis)service windmill." (Vh has had her own epic battle with Qwest.)

Comments

 

A friend of mine works Sears retail and gives me the other side of the story.

Customers that throw a hissey-fit when they are told they can't buy the display model and have to wait for a backorder.

Customers that arrive 5 minutes before closing and expect to get the full sales pitch about LCD vs plasma televisons, and then leave not buying anything because he actually planned to buy one somewhere else.

Customers that call him an idiot because while he works in electronics, ha can't answer questions about automotives or housewares.

Customers that think that if they want your attention you should drop what you're doing with that other customer.

Customers that don't ask for help when offered that then complain that they shouldn't have to ask you for help when they're ready to purchase (you should just know such things telepathically).

Customers that think refunds should be processed without question, even for damaged merchandise, then blame the clerk for being to one that broke it in the two minutes he touched it.

The general attitude that any and all questions, problems and schenarios should be able to be handled by that low level clerk, and having the ask the manager is a sign of stupidity.

All that's just retail, should I get into food service?

I am pedantic about customer service, I expect it, and when I am disappointed I will make sure the company knows. After all they are happy enough to take my money, they will penalize me if I do some thing wrong, like make a payment late, or not follow washing instructions exactly!!! However recently I had a problem with Macy's and my Macy's credit card, I spent several weeks on this matter and finally told them I had, had enough! I wanted to talk to whoever was in charge and they actually gave me the name of a wonderful woman in charge. I won't print her name here without permission but let me tell you, this is how customer service should be.

I left a message and she called me back asap. She told me she was mortified at the way I had been treated. She fixed the problem after a few hiccups, but was always available to address my concerns. She offered me a gift card, which I told her was not the point, and that if the company wanted to give a charity a gift card for my trouble them I was ok with that. She did that, at my request she chose a local charity sent them the gift cards and then forwarded me the letter of thanks. Macy's get the gold star for their time, effort and for hiring such a fine example of manners, grace and reliability.

Every customer should be valued. Without us there is no business... they want our money and our loyalty then the very least they can do is treat us as if we matter.

A friend and I often talk about how bad customer service is now.  We remember that when we started working in high school, minimum wage was 2.35 (!!) and you did whatever it took to make that customer happy.  I know there are obnoxious customers out there, but there were in the "old days" too.  You just had to grin and bear it, and you could rant about it after they left.  But really, I have found, during the many years I've worked in retail, the majority of customers were okay, or even better.  Most of the time it has to do with how a customer is treated, from the greeting to the "thank you" after the transaction.  

In plain language, SEARS SUCKS!!  I bought a 3500.00 crafstman riding mower 4 yrs ago, it came with a 54' deck.  1. it dug up the yard 2. you could not get it to mow level. and the frame looked bent as if it had been dropped (it had been and was bent).  I ended up buying a JohnDeer commercial mower while Sears argued that there was nothing wrong with their product,  at the end of the 2d year Sears told me that the warrenty had expired nad they would do nothing.  The store manager took it upon himself to replace the 54' deck with a new 48' deck to keep me from sueing.  The same thing is now happening with this mower,  The turn radius is 11ft to the left, the mower has a 2' list in that direction.  23' to the right!  Service man says this is normal!! BS. I was not born yesterday.  I have left it on the street for a week and cant get anyone to steal it.  Its that bad!   Now because I have too many open accts. They cut my credit from 4000.00 down to 400.00.  Stick it SEARS!! Your 3yr old mower only has 60hrs on it my JD is only 1 1/2 yrs old and has nearly 180hrs. Sears mower was in the shop longer than in the yard.

Babushek, if you give up a mere ten cents a day, it comes out to $36.50 a year.  That may not sound like much to you, but for me that is not chump change to just throw away.  As a musician, $36 to me is:

             - 3/4 of the Henle edition Beethoven sonatas, Vol. 2

             - a little over 2/3 a pack of new strings

             - 1/2 bow rehair

How about this way:

            - nine boxes of cereal

            - four bags of higher-end grocery store coffee

            - ten gallons of milk

Or...two full tanks of gas for my car at the regional low price.  Is this putting things in perspective at all?  You may call the guy cheap, but he might just as easily call you a sucker.

Besides, the issue at hand is that the company made a misleading offer.  

John, a person can only take so much.  I avoid a local big box store like the plague because I was tired of standing around waiting for somebody to have the sense to open another lane while an idle worker looked on.

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