Is great customer service too much to expect?
Posted
Dec 02 2008, 01:47 PM
by
Karen Datko
Rating:
How do retailers develop and keep our loyalty, particularly when times are tough? Many say excellent customer service does the trick. Then why is it so difficult to find? Is it really more than we can hope for?
We were reminded about this by a post by "FMF" at Free Money Finance. His story about customer service involves Sears, but you could easily substitute the names of many other companies.
In all fairness, we'll quickly point out that Sears eventually made it up to him, but not before FMF pressed his case. (Note to self: It pays to write a letter of complaint.)
We'll also add that FMF had a previous battle with Sears, which was finally resolved with a $500 gift card. That's where the new story starts.
He and his wife used their new gift card to buy a microwave at Sears. They were told they could get a credit if the item went on sale within 30 days. When a flier announced 20% off on "small appliances," they called repeatedly to see if microwaves were included, but no one answered the phone. But because one voice-mail option was the department for "small appliances like microwaves," they drove to the store to find out.
No dice, several managers said. The ad should have excluded microwaves, but didn't. If you call, they're too busy to answer the phone, they said.
FMF's follow-up letter to Sears included this point: "Obviously you can run your business however you like, but by having customer service as I've described above, I believe you're going to alienate people from shopping with Sears."
He got the 20% discount.
Did FMF go too far? Did he expect too much? Is it unreasonable to think that someone will answer the phone? You decide.
"Vh" at Funny about Money included FMF's post in the 86th Carnival of Money Stories, commenting, "Another Don Quixote tilts at the consumer (dis)service windmill." (Vh has had her own epic battle with Qwest.)