I'm glad to see that I'm not the only shopper that has noticed all the shrinkage in most products, even produce is smaller.  I'm not sure if the companies that put out these products think we consumers are blind or just stupid.  I, for one, am neither.  I have stopped purchasing alot of products for this very reason.

I understand that times are tough for everyone but it always seems to be the "little guy" that gets hit the hardest.  If fuel cost keep rising we will soon have to choose between being able to eat or drive to work.

Yeah, I'm with you Michelle in Florida...I don't think these companies are going out of business. It's really time they start being lean as well. I've got to make my dollar go further, they should too. I'm sure you could walk into any one of these companies and find waste immediately.

Shrinkage has been going on for many, many years.  As a little old lady of today (67) I am appalled at how the consumer is continually "screwed" by corporations.  Yet the comsumer goes on buying.  When I was a child "paper towel" had never been heard of and we didn't miss a thing...we used cloth towels, and dish rags.  If you have noticed that over the years the cardboard rolls have gotten bigger and bigger.  It used to be that the toliet paper tube had to be forced onto the metal tube that holds it, same with paper towels.  Oh yes, in my youth we actually did have facial tissue that would actually cover my nose if I sneezed.  We had hankies, as well.

I called one of the paper manufacturers (Scott) and complained about the size of the cardboard roll.  The talking head told me that the company was just giving the customer what they wanted...huh...how insulting is that!  Customer want smaller cardboard rolls and more usable paper.  We the consumers are fools to use paper towels.  Toilet paper...can you say..."cartel."  Paper products should be sold by the pound.  

Has anyone used TP to blot their lipstick and ended up having to was the paper off their face?  How about dust...when we buy toilet paper, tissues, and towels, we are really buying air.  Take some tissue and find some sunlight then tear off some of the paper from the roll.  "Viola!" look at the dust (paper particles) flying all over and we are breathing in the debris.  Everything in my house is covered in dust, it is impossible to keep it clean for more than a few seconds...the reason, I traced to paper dust from the poor manufacturing done to put the least amount of paper in the products we use.  

Oh, yes, our government is in on this as well...a well paid company lobbyist always ends up with a well paid congressman who doesn't care anything about the consumer only what they themselves can do for the monied corporations.  We should pay attention to our congressmen and women and "Vote the bums out!"

These corporations are an insult.  Out government is an insult.  They have all sold their souls by destroying us, sending our jobs overseas, then sending back shoddy products and smaller and higher prices.  America is being killed from within, just like Rome.  

Wake up and wave goodbye to our country...look at what we are expected to buy also, after spending years in the produce, grocery business, I was always appalled that the best quality items were always sent overseas, bought by foreign countries.  We the stupid and blind consumer got what was left and just like the smaller and more expensive items we have to buy to live...thank your local congressmen and women!

Bottles of salad dressing to look like a figure to shrink the size. The size of meat in the package has gone down but the price has gone way up. Oh and how about spaghetti sauce small jar big price. I started making my own because of the outragous price. The price of pop has gone up and WOW look at the new skinny so called 2 liter bottle they made for us consumers. The price of cereal has stayed the same the size has gotten much smaller. Back several years ago the cereal makers recieved a lot of complaints about the price so they brought back the old price and then strunk the size. No one has complained since. We live in a society where no one cares about anything any more. I really wish people cared like they use to.

Remember when you were a kid and you were nervous about opening the bag of cereal because you though it would explode? Now I can open a bag and when pouring it into my bowl I have to shake it a bunch of times in order to get some cereal!

I SMOKE CIGARETTES. I NOTICED HOW SMALL THE PACK IS AND IT IS AS THIN AS THE ORIGINAL SLIM CIGARETTE. THE PRICE GOES UP EVERY MONTH LIKE CLOCKWORK.

wow welcome to the real world people, you all would be alot madder paying more money for the " OLD" package sizes, companies know this but shareholders need to get paid to, and look at the way unions drive up costs in all industrys if package and price did not change then it would be job losses all around. So stop crying and grow some food at home, then again its hard to keep getting you Americans fatter when the home grown food is healthy lol

Big Dave.  The bottles were 1/5 short of a quart or 4/5 of a quart.  I went shopping a dew years ago and used to drink Coca-Cola until I went down the aisle with Coke on one side and Pepsi on the other.  They were both the same price $2.98/ six, but Coke bottles were 12.5 ozs and Pepsi were 24 ozs.  I drink Pepsi now.

This has been going on for years, but has become more prevalent recently as costs have increased so much more quickly.  As someone who has worked in a variety of manufacturers all my life, I can say that most companies are not trying to make more money off consumers - they literally are trying to cover their costs while presenting a package price that consumers will still pay.  Think about it - gas is now over $4.00 a gallon - remember back just 10 years ago when a gallon of gas was approx. $1.00?  Not only do we have to pay the extra money to fill up our gas tanks, manufacturers have to pay the higher gas costs to not only move their merchandise to the stores, but also for the raw materials they use.  And all those raw material producers also have to cover their higher costs of production due to higher gas prices.  And that's just discussing one item - oil.  Think of the thousands, if not millions, ingredients that it takes to make the stuff we buy - as we deplete raw materials, as Mother Nature wreaks havoc on the Earth and the crops, the prices all go up.  This has to be covered somewhere, and as it moves up the channels, it eventually gets to the end consumer.  And let's face it - would you pay $7 for a half gallon of ice cream?  Most of us can't afford to pay the price these everyday products would cost if they maintained the same size - then we'd be complaining that the prices are too high.

What about the "double roll" toilet tissue?  The "regular" size is what we always considered half-used.  I resent these companies assuming that all consumers are stupid.