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Saying 'yes' can help you say 'no'

Posted Jun 20 2008, 12:16 PM by Donna Freedman
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Scared that your money won't keep pace with rising food and energy costs? You may be tempted to cut to the barest of bones, buying nothing nonessential and pinching every penny twice before putting it under your mattress.

I have a better idea. Spend a little money. And spend it on something that isn't strictly necessary.

Seriously. I believe that allowing for the occasional indulgence, whether it's a new book or a meal out or a carousel ride, will keep you on budget in the long run.

I'm not telling you to trash your spending plan. I'm just suggesting that you say "yes" to a little splurge here and there. Having something that you want every so often makes it easier not to have it the rest of the time.

Just ask personal-finance blogger "Story Girl." She bought herself a chocolate croissant when she should have been saving for retirement.

Sweet nothings
We’ve all heard of the "latte factor," i.e., small expenditures add up significantly during one's lifetime. In a post called "The chocolate croissant effect," Story Girl recalls the summer she took a second job to save up for a cross-country move. One day she forgot to bring coffee from home and stopped in a bakery for java to go.

By the cash register were freshly baked chocolate croissants for $1. Story Girl thought about the latte factor: "If I didn’t buy a chocolate croissant every day for a year, I’d have an extra $365." She reminded herself that she was working an extra job to save money, not spend it.

Then she bought a chocolate croissant.

It was delicious, and it didn't send her down the road to financial ruin that summer. Most of the time she didn't buy a croissant. But when she did, she enjoyed it thoroughly "instead of letting myself feel guilty about spending the money." After all, she was still socking away a second, part-time salary. The occasional $1 treat was not going to break the bank.

The fact that she brought her own coffee from home every day indicates that she was already conscientious. So why not have a croissant now and then?

Today, no; later, maybe
One way to keep little kids from melting down in the store is to tell them that some days are "looking days" and others are "buying days."

I've used a version of this tactic during the past year. To put off certain purchases, I tell myself, "Today, I'm going to say 'no' to that." Usually these are small treats like English muffins or a pint of ice cream.

Frankly, it wouldn't hurt for me to miss a few treats. But beating myself up -- Why are you even thinking about mint chip when you know you need to lose weight? -- wouldn't do me much good. What does work (usually) is telling myself, "Not today, but maybe later in the week I'll buy this."

Most of the time, I'm too busy to go back to the store. Problem solved.

For other people it's not as simple. They feel they need updated wardrobes to keep up a professional appearance, or they want to spend time with friends and their friends just happen to like to go dancing every weekend.

Need it or want it?
If these are things we really want, then we should try to arrange our budgets to include them. Getting creative helps: If you want to go clubbing with friends, then take your lunch to work every day for a week or two and use the savings to get yourself beyond the velvet rope. You can also trim your budget by learning to discern needs from wants.

Sometimes, though, it's OK to give in to what you want. Nobody needs a croissant, or a lipstick, or a carousel ride. But these things make our lives nicer.

Give yourself a buying day every now and then. They make the looking days a lot more bearable.

Comments

 

Great post!

I went grocery shopping today and bought a few bars of Dagoba chocolate and two bottles of honey wine.  I certainly don't *need* either, but I know that these are treats that I will truly enjoy and, though I spent more money on those things than on the rest of the food I bought, they really are inexpensive splurges.

I used to eat out all the time and didn't think anything of grabbing a snack on the go, or eating an entire package of cookies.  It was unhealthy for me and my wallet.  I've given up those habits, but I don't feel deprived at all.  Part of it that going out now really does feel special, and I try to make the snacks that I do buy just as special -- even if they cost more per unit.  Quality over quantity :D

Today my husband came home with a beautiful coconut-lined wrought-iron window box and some lovely flowers to go in it. It was a surprise for me; I've been wanting a window box for years. The window box was actually more expensive than some that were being sold, but my husband told me: we've been so frugal, bringing our lunches to work, growing our own vegetables that we eat in our dinners, rarely eating out, eating "creative leftovers" that he didn't mind, for once, spending more on something I had wanted for so long.

I think I so much more appreciated it than I would have if we were random shoppers.

With three small children, two of which have sensory dissorders and will only eat specific foods, my husband and I have taken the hit. We rarely buy treats for ourselves. We're still trying to pay off student loans and our car. (18 months to go)  So a couple times a year my husband will stop at our tiny local department store and buy us each a delicious chocolate truffle, at 3 bucks a pop. We savor them, and eat them only after the kids have gone to bed. We will look at eachother with expressions of glee, and feel so spoiled and extravagant.

Buying something you really want can be good for your health too and usually if your body is craving something it is because there is something in it that your body needs so go ahead and indulge its good for you.

This article is a Fools Errand.  Most of the underlying content is 25-30 years old ( see many "Markrting in a Down Economy" articles of the period).  More "make yourself Happy" activities do not make an effectivr response to increasing inflation.  

I am a spender, my dear is very frugal.  We are in our 30's. We've been married for 9 years and I realized early on that his way is the winner's way.  We already have a house paid off and the second will be paid off in less than ten years only because we are putting away 20% of our income into retirement accounts.  We also have two economical cars paid off.  No other debt.  We eat out maybe twice a month at a low cost restaurant and take local vacations.  I don't buy any close at all anymore, since I have a walkin closet packed with my clothes.  We have a very bright financial future ahead of us, however even after 9 years of living like this I still struggle everyday to say no to all the luxuries I see other people have.  It is very difficult to say no.  A shopaholic never truly recovers, just learns to control the addiction.  But the high gas and food prices are not affecting us at all, because of our lifestyle.

You have to give yourself little indulgences. If not, they become big indulgences from the pent up need for some pleasure.

Barbara, does your husband have a brother??  You lucky girl - no, you are most likely a very great woman!!  Thanks for the story!

I bought some nice cheese, a good bottle of wine,  olives and salami. We didn't go out....I'm living...

I agree with Ron. In order to be frugal over the long run, one must indulge from time to stave off pent up demand. If you can't enjoy things once in a while, it could affect your friendships and your ability to enjoy the small things.

The latte factor is mainly about repeated, daily expenses that you get used to, not occasional ones.

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