Once-dominant Kmart isn't what it used to be
Posted
Mar 29 2008, 06:34 PM
by
Karen Datko
Rating:
"FMF" at Free Money Finance worked one summer years ago as a management intern at Kmart, so he has an insider's perspective on the chain's decline. In his new series of store reviews, he gives his former employer an "F."
When he worked there, "Kmart was the king of mass merchants, but my particular store was panicked because a new competitor was headed into their region, some company by the name of Wal-Mart," he says. "... they were bracing for an invasion that they expected to be about as terrible as the Huns coming to ransack their city."
The ransacking apparently has taken its toll. By the way, FMF gave Wal-Mart a "B+" rating.
Now, he says, Kmart is "a low-end Wal-Mart." (Ouch!) Sometimes Kmart advertises a really good deal, he says. Another bonus is that his local Kmart is near a Taco Bell. Overall, he says, "Stores are crummy and in poor locations, prices are only OK, employees are rude, merchandise is weak."
Many who posted comments agreed with FMF, although some readers said they like Martha Stewart brand items and the gardening supplies. Reader Kristi wrote: "The thing that always boggles my mind is why on earth Martha Stewart would want her name at all associated with a store like Kmart." Reader Bobby replied, "Or why Kmart would want their name associated with her."
Kmart also takes it on the chin at Rate It All. "Excelsior30" pretty much summed up many reviewers' remarks with "I will consider the store as a last resort to looking for a thing that I can't find anywhere else."
Sonya at No More Mumus gave Kmart a somewhat good grade for plus-size clothes last May. "Well, Kmart was a teeny bit better than Target, but not by much. At least they had some clothes in their plus-sized section," she wrote. In another post, she complimented Kmart's selection of swimwear.