Supermarket lies: He's mad and he's got a camera phone
Posted
Dec 05 2007, 04:21 PM
by
Karen Datko
Rating:
Paul Michael at partner blog Wise Bread is mad as hell, and he's going to do something about it. He's sick of seeing supermarkets raise the price before putting something on sale, and then charge about what they normally would for the sale item. It's sneaky and underhanded, he writes. "'Wow, I just saved a bunch of cash,' you're thinking. But in actuality you've saved almost nothing and bought more product than you would have done if the sale wasn't there," he writes.
Michael says consumers can do something about it. This is where the camera phone comes in. When he sees a supermarket sale where the "before" price looks fishy, he's going to snap a photo and then make a note of the post-sale price. He's going to keep records, and he urges us all to do the same. "I'm out to prove once and for all that we're being manipulated like pawns in chess by the billion-dollar grocery chains," he says.
