A 4-letter word that's becoming offensive
Posted
Oct 31 2007, 09:43 AM
by
Karen Datko
Rating:
"Sale" is an abused word, Golbguru rants at Money, Matter, and More Musings, and with good reason. Advertised sales often are "useless" gimmicks intended to make us think we're getting a bargain when we're not, says Golb (that's "blog" spelled backwards). There's the "perpetual" sale ("it ends on Monday night and starts again on Tuesday morning"), the "urgency" or limited-time-offer sale, the "useless" sale ("the 80% off is only on 5XL-size fluorescent yellow T-shirts with fluorescent pink sleeves"), and the "mass-hysteria" sale.
We think this post will strike a chord with many. Do you really think those operators are anxiously looking at the wall clock every time the TV ad screams, "Call in the next five minutes and get a 25% discount"?