Opportunity cost or opportunity lost?
Posted
Oct 25 2007, 10:41 AM
by
Karen Datko
Clever Dude explores how the concept of opportunity cost applies to daily living and concludes that life is not just about the bottom line. He explains a decision (he acknowledges was "lambasted" by some readers "as a frivolous waste of money") to buy his wife, Stacie, a new MINI Cooper after considering other options, like saving or investing the money, donating it or paying down other debt. "Opportunity cost is also more than just calculating numbers," he writes. In the end, what was most important was providing Stacie with dependable transportation in a car that makes her smile.
